Spa Revenue Per Occupied Room is a KPI specific to hotel spa operations. It helps both spa and hotel revenue managers identify the relationship between spa operations and hotel occupancy. The data used to calculate SRevPOR is pulled from a hotel’s Spa Management System. SRevPOR in the spa industry typically falls between $40 and $70.
What is Spa Revenue Per Occupied Room (SRevPOR) For?
SRevPOR is used to help spa managers optimize time management by allowing them to analyze the differences between internal and external utilization levels. This ultimately helps them make informed changes to a spa’s revenue management strategy. SRevPOR is often used alongside a hotel’s RevPOR calculation.
Benefits of Spa Revenue Per Occupied Room (SRevPOR)
SRevPOR is an effective KPI for analyzing a hotel’s strategic marketing plan. It allows managers to measure the amount of spa revenue being generated per occupied room in the hotel, as well as identify trends based on seasonal demand, promotions, and other factors.
Limitations of Spa Revenue Per Occupied Room (SRevPOR)
SRevPOR can vary greatly depending on seasonality and the specific client mix staying at a hotel in any given period. It can also vary depending on the size of the spa and viability of local business. As such, it should be analyzed in conjunction with factors, such as Occupancy Rate and RevPOR.
How is Spa Revenue Per Occupied Room (SRevPOR) Calculated
SRevPOR is calculated by dividing total spa revenue by the total number of occupied rooms. For the most accurate SRevPOR calculation, spa revenue should only include revenue from treatments, product sales, facility fees, and other ancillary sales.
Example of Spa Revenue Per Occupied Room (SRevPOR) Calculation
SRevPOR = Total Spa Revenue / Total Number of Occupied Rooms
Total Spa Revenue = $28,000
Total Number of Occupied Rooms = 460
SRevPOR = $28,000 (Spa Revenue) / 460 (# of Occupied Rooms) = $60.87